Our logo and name was inspired by the analogy of the butterfly:
The butterfly is a symbol of transformation due to its impressive process of metamorphosis from egg, to larvae (caterpillar), to chrysalis, from which the butterfly emerges in her unfurling glory.
The same can be said for the journey our clients undertake, whereby they too have had life changing transformations thrust upon them. Herein lies the deepest symbolic lesson of the butterfly. She asks us to accept the changes in our lives as she does. The butterfly unquestioningly embraces the chances of her environment and her body.
This unwavering acceptance of her metamorphosis is also symbolic of faith. Here the butterfly beckons us to keep our faith as we undergo transitions in our lives. She understands that our toiling, fretting and anger are useless against the turning tides of nature – she asks us to recognise the same.
On life’s journey we encounter endless turns, shifts, and conditions that cause us to morph into ever-finer beings. At our journey’s end we are inevitably changed – not at all the same as when we started on the path.
To take this analogy a step further, we can look again to the grace and eloquence of the butterfly and realise that our journey is our only guarantee. Our responsibility is to make our way in life, accept the change that comes, and emerge from our transitions as brilliantly as the butterfly.